Created for the re-launch of the new Predator shoes, this interactive, immersive experience combined Augmented Reality and Projection mapping inside a darkened shipping container. AR experiences usually require good lighting conditions and a stable environment - neither of which we had. Users held the device and were able to change the behaviour of the projection mapping and AR content while moving around at will. The motions of the motion-captured soccer player were also dynamic based on the user's position. At certain points (with permission), we even recorded the user to generate a custom ad - generated on the fly - and sent it to their email.